Nights #of# July

The website had to act as the central call to action for all digital and out-of-home (OOH) advertising, while handling large volumes of traffic from national media exposure. The experience needed to balance emotional storytelling with seamless e-commerce functionality, all under tight timelines and high performance demands.

The platform launched to immediate national attention, receiving over 1,026 active users within the first 2 minutes of NewsHub’s televised story—rapidly stress-testing both the structure and stability of the e-commerce experience. Thanks to performance-focused development, the site maintained 100% uptime throughout the entire campaign, ensuring every visitor could engage without interruption. By the end of July, The 17,680 Nights of July became the most successful fundraising campaign ever for Women’s Refuge, raising an incredible $524,380